Carlos Ascanio

Customer Success Manager

Carlos leads Client Success at The Forge, where he combines technical precision with real empathy for the sales grind. He’s the person customers call when they want to go from setup to results - fast. With nearly a decade of experience in CS, support, and account management, Carlos understands the pain points and potential of cold outreach at scale. His writing is practical, clear, and always focused on impact - whether he’s comparing lead gen platforms, walking through AI-powered prospecting workflows, or outlining how to run placement tests the right way. At The Forge, he’s a trusted advisor to clients navigating infrastructure setup, mailbox management, and automation optimization - ensuring they don’t just use the tools, but win with them.

Blog Posts by Carlos Ascanio

Tutorials & Guides

SMTP Ports Explained: Which One to Use

Compare SMTP ports 25, 465, 587, and 2525; learn which to use for secure, reliable email submission and when to pick fallbacks or legacy options.
Carlos Ascanio
Customer Success Manager
Tutorials & Guides

How DMARC Updates Affect Cold Email

Stricter DMARC rules now block non-compliant cold emails, hurt domain reputation, and require SPF/DKIM/DMARC setup plus warming and monitoring.
Carlos Ascanio
Customer Success Manager
Tutorials & Guides

Cold Email KPIs: Deliverability Metrics to Track

Track inbox placement, delivery, bounce and spam complaint rates to protect sender reputation and improve cold email ROI.
Carlos Ascanio
Customer Success Manager
Tutorials & Guides

How Bounce Rates Affect Sender Reputation

High bounce rates damage sender reputation, prompt ISP penalties or blacklisting, and lower deliverability—good list hygiene and solid infrastructure prevent this.
Carlos Ascanio
Customer Success Manager
Tutorials & Guides

Cold Email Compliance: Avoiding Legal Risks

Avoid fines and deliverability loss: comply with CAN-SPAM, GDPR, and CASL—verify lists, use one-click unsubscribe, and record consent.
Carlos Ascanio
Customer Success Manager
Tutorials & Guides

Ultimate Guide to SMTP for Cold Email Campaigns

Practical SMTP guide for cold outreach: configure SPF, DKIM, DMARC, use TLS on Port 587, warm up IPs, automate DNS, and scale deliverability.
Carlos Ascanio
Customer Success Manager
Tutorials & Guides

SPF, DKIM, DMARC: Impact on Cold Email Success

How SPF, DKIM, and DMARC boost cold email deliverability—improving inbox placement, reducing bounces, and raising open/reply rates with setup tips.
Carlos Ascanio
Customer Success Manager
Cold Email

Mailbox Integration for High-Volume Cold Emails

Distribute sends across many authenticated mailboxes and automate DNS to protect deliverability and scale cold email cheaply.
Carlos Ascanio
Customer Success Manager
Cold Email

AI Multichannel Outreach: Best Practices

Personalized, well-timed AI multichannel outreach backed by clean data, proper domain setup, and dynamic cadences outperforms single-channel spam.
Carlos Ascanio
Customer Success Manager
Privacy & Security

Cold Email Security: Trusted Providers' Role

Top providers and specialized platforms secure cold outreach with SPF, DKIM, DMARC, TLS encryption, domain isolation, and gradual warmup to protect deliverability.
Carlos Ascanio
Customer Success Manager
Reviews

Mission Inbox Review: Does It Really Improve Email Deliverability?

Read the full Mission Inbox Review, see if it truly improves email deliverability, how it works, what sets it apart from other tools, its real pros and cons, and whether it’s worth choosing.
Carlos Ascanio
Customer Success Manager
Email Deliverability

IP Rotation Checklist for Cold Email Success

Step-by-step IP rotation for cold email: plan volume, warm up IPs, configure SPF/DKIM/DMARC, rotate domains, and monitor deliverability.
Carlos Ascanio
Customer Success Manager
Reviews

Microsoft Outlook Reviews: Deliverability, Limits & Setup for Cold Email

Wondering if Microsoft Outlook is good for cold email? This in-depth Outlook review covers real deliverability performance, daily sending limits, setup steps, and better alternative.
Carlos Ascanio
Customer Success Manager
Privacy & Security

Email Compliance for Bulk Senders: Guide 2025

Learn essential compliance strategies for bulk email senders in 2025, including authentication protocols, spam management, and legal requirements.
Carlos Ascanio
Customer Success Manager
Tutorials & Guides

How To Monitor Email Deliverability Metrics

Learn how to effectively monitor email deliverability metrics to ensure your messages reach inboxes and improve campaign performance.
Carlos Ascanio
Customer Success Manager
Email Deliverability

How Text-to-Image Ratio Affects Spam Filters

Learn how the text-to-image ratio impacts email deliverability and sender reputation, and discover best practices for optimizing your campaigns.
Carlos Ascanio
Customer Success Manager
Email Deliverability

How Domain Rotation Improves Email Deliverability

Learn how domain rotation enhances email deliverability by improving sender reputation, reducing spam risks, and ensuring effective outreach.
Carlos Ascanio
Customer Success Manager
Email Infrastructure

Bulk Domain Management for Cold Email Campaigns

Learn how bulk domain management can enhance cold email campaigns by safeguarding your reputation and improving deliverability.
Carlos Ascanio
Customer Success Manager
Cold Email

How Domain Reputation Impacts Cold Email Success

Understanding domain reputation is crucial for cold email success, affecting deliverability, engagement, and overall campaign effectiveness.
Carlos Ascanio
Customer Success Manager
Reviews

We Analyzed 200+ Saleshandy Reviews: Here’s Our Findings

Considering Saleshandy for cold email outreach in 2025? Discover its features, pricing, pros & cons, user reviews, and how it compares to better deliverability-focused alternatives like Mailforge.
Carlos Ascanio
Customer Success Manager
Email Infrastructure

Scaling Mailboxes for High-Volume Outreach

Learn how to scale your mailbox infrastructure for high-volume email outreach while maintaining deliverability and sender reputation.
Carlos Ascanio
Customer Success Manager
DNS Setup

How DNS Automation Simplifies Cold Email Scaling

Learn how DNS automation enhances cold email scaling, streamlining DNS management and improving email deliverability across multiple domains.
Carlos Ascanio
Customer Success Manager
Email Deliverability

How MX Records Impact Email Deliverability

Learn how properly configured MX records influence email deliverability and sender reputation, and discover best practices for management.
Carlos Ascanio
Customer Success Manager
Email Deliverability

How To Monitor Email Deliverability At Scale

Learn effective strategies to monitor email deliverability at scale, ensuring your emails reach inboxes and maintain a strong sender reputation.
Carlos Ascanio
Customer Success Manager
Email Infrastructure

How to Set Up Secondary Domains for Cold Email

Learn how to set up secondary domains for cold email campaigns to protect your primary domain and enhance email deliverability.
Carlos Ascanio
Customer Success Manager
Email Infrastructure

Domain Masking vs. Domain Forwarding

Explore the differences between domain masking and domain forwarding, and discover their impacts on SEO, user experience, and cold email campaigns.
Carlos Ascanio
Customer Success Manager
DNS Setup

SPF Record Setup for Cold Email Deliverability

Learn how to set up SPF records to enhance cold email deliverability and protect your sender reputation from spam filters.
Carlos Ascanio
Customer Success Manager
Email Deliverability

How Email Volume Impacts Deliverability

Understanding how email volume affects deliverability is crucial for ensuring your messages reach inboxes instead of spam folders.
Carlos Ascanio
Customer Success Manager
Email Deliverability

How Sender Score Affects Cold Email Campaigns

Learn how your sender score can impact cold email deliverability and engagement, and discover strategies to improve your email campaigns.
Carlos Ascanio
Customer Success Manager
Privacy & Security

How Apple Mail Privacy Impacts Cold Email Tracking

Learn how Apple's Mail Privacy Protection impacts cold email tracking, leading to inflated open rates and a shift towards more reliable engagement metrics.
Carlos Ascanio
Customer Success Manager
Email Deliverability

How Open Rate Tracking Can HURT Your Email Deliverability

Open rate tracking can sabotage email deliverability by inflating metrics and triggering spam filters. Learn effective alternatives for engagement.
Carlos Ascanio
Customer Success Manager
DNS Setup

Cold Email DNS Setup: Step-by-Step Instructions

Learn how to set up your DNS for cold emailing to enhance deliverability, protect your domain, and ensure successful outreach.
Carlos Ascanio
Customer Success Manager
Email Deliverability

How Blacklists Impact Cold Email Campaigns

Email blacklists can severely impact cold email campaigns, leading to poor deliverability and lost revenue. Learn how to avoid and fix these issues.
Carlos Ascanio
Customer Success Manager
Email Deliverability

Common Email Deliverability Issues and Fixes

Learn about common email deliverability issues and effective fixes to ensure your emails reach inboxes, not spam folders.
Carlos Ascanio
Customer Success Manager
Cold Email

Average Cold Email Response Rates 2025

Explore the trends in cold email response rates for 2025, highlighting the importance of personalization, targeting, and deliverability.
Carlos Ascanio
Customer Success Manager
Email Deliverability

How Engagement Metrics Affect Domain Reputation

Engagement metrics like open rates and replies significantly impact domain reputation, affecting email deliverability and inbox placement.
Carlos Ascanio
Customer Success Manager
Tutorials & Guides

Ultimate Guide to A/B Testing Cold Emails in 2025

Learn the essentials of A/B testing cold emails in 2025 to enhance engagement and improve outreach strategies effectively.
Carlos Ascanio
Customer Success Manager
Email Infrastructure

Custom Tracking Domain: What Is It and How Does It Work? (2025 Guide)

Learn how custom tracking domains boost email trust, click rates, and inboxing in 2025. Setup steps, real data, and tools to automate the process.
Carlos Ascanio
Customer Success Manager
Tutorials & Guides

How to Set Up Custom Domains for Cold Email

Learn how to set up custom domains for cold emails to enhance deliverability, protect your main domain, and comply with email laws.
Carlos Ascanio
Customer Success Manager
Email Infrastructure

How to Manage Domains for Cold Email Outreach

Learn effective strategies for managing domains in cold email outreach to enhance deliverability and protect your brand's reputation.
Carlos Ascanio
Customer Success Manager
Email Deliverability

How Bulk Email Tools Improve Deliverability

Explore how bulk email tools enhance deliverability, tackling technical challenges and improving sender reputation for better inbox placement.
Carlos Ascanio
Customer Success Manager
Email Deliverability

How to Avoid Email Going To Spam

Learn essential strategies to improve email deliverability and avoid the spam folder, including authentication, content tips, and sender reputation management.
Carlos Ascanio
Customer Success Manager
DNS Setup

Automated DNS Setup for Cold Email Domains

Automated DNS setup streamlines cold email campaigns by ensuring accurate configuration of SPF, DKIM, and DMARC records for better deliverability.
Carlos Ascanio
Customer Success Manager
Email Infrastructure

Common Cold Email Infrastructure Problems Solved

Learn how to solve common cold email infrastructure issues to improve deliverability, avoid spam traps, and enhance your email marketing success.
Carlos Ascanio
Customer Success Manager
Tutorials & Guides

7 Outlook Alternatives and Competitors Tested By 100+ Users

Tired of Outlook slowing you down? Discover 7 real alternatives tested by 100+ users — and find the best tool to scale your outreach, sales, and email workflow.
Carlos Ascanio
Customer Success Manager